Lulu Partners With ColorCentric for On-Demand Publishing

Lulu Partners With ColorCentric to Bring Xerox On-Demand Publishing to Thousands of Independent Authors and Publishers: "ColorCentric, based in Rochester, New York, has announced a partnership with Lulu that delivers on the promise of the Xerox television commercial by combining cutting-edge digital printing solutions with a web site that literally gives everyone the power to get published."

Speaking from my own experience Lulu has significantly improved the delivery time on their POD books. Now I spend a lot of time talking about ebooks, but an important part of a self-publishing strategy is to also offer a print version of your book as well as electronic version(s). This way you capture the 'I only buy print books' sales and the the ebooks help on the price point and impulse sales. Lulu is a fantastic resource to publish that print book through.

Source: Tenebris